Stranger Things in the feed: When audiences take control

by Jessi Healey

Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, participation is no longer passive. As control moves away from institutions and toward interpretation, clarity, restraint and trust have become the most valuable currencies online.

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