Turn a ‘no’ into a ‘yes’: Negotiation techniques for experienced agents

When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes.

The ChatGPT prompt every agent needs (but 99% will never use)

What if the fastest way to break through your biggest blocks was asking AI to call you out? Real's Drew Thompson explains how.

Biggest MLS in the nation rejects NAR ‘Delayed Marketing’ policy

California Regional MLS said in a statement that the new Multiple Listing Options for Sellers policy, which NAR states is mandatory, was created to "placate" complaining brokerages.

Mary Lee Blaylock leaves HomeServices for Sotheby’s Realty

Blaylock's move to Sotheby's International Realty comes about one week after Gino Blefari retired as CEO at HomeServices, and Chris Kelly stepped into the role. Blaylock will lead company-owned brokerage operations at the luxury brand.