The 4M home shortage: How the industry can unlock inventory

As real estate professionals, policymakers and communities collaborate to find solutions, Kendall Bonner writes, they can create a future where housing is more accessible, affordable and efficiently produced.

Highlights from NAR’s 2025 race and homebuying snapshot

For fair housing trainer and advocate Dr. Lee Davenport, self-motivation, transparency and accountability are greater than prioritizing mostly enforcement when it comes to optimal fair housing outcomes.

Trending: Flashes, edits and (still) no clarity on TikTok

Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain U.S. future.

Rethink your assumptions when marketing to women homebuyers

Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper.