The least effective way to brand your real estate business

In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead.

‘They have just ruined my career’: Ousted Vegas Realtors CEO speaks

Former Las Vegas Realtors CEO Wendy DiVecchio claims her suspension and a subsequent probe into last year's Realtor elections lacked transparency. After she sued, she received a death threat.

What’s your best marketing tip for 2025? Pulse

You have to wear so many hats as a real estate professional, including that of marketing expert. What's your No. 1 marketing strategy that's working now?

How flat leadership creates thriving agents, successful brokerages

The formula for a future-ready brokerage, according to new Inman contributor Abbey Wostal: Make yourself accessible, create a culture of collaboration and focus on growth over volume.