Top 5 homebuyer objections (and how you can overcome them)

When real estate agents tackle objections head-on with education, they position buyers to make better decisions and themselves as trusted advisors, coach Darryl Davis writes.

The ABS Formula: Your key to closing 2 deals every week

Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes.

Rocket Companies takes Super Bowl ad rivalries to new heights

Rocket's 60-second "Own the Dream" Super Bowl ad featured a live singalong by thousands of fans to John Denver's "Take Me Home, Country Roads."

DOGE cost-cutting exposes risk to cities with federal office space

Impact on certain markets may be "profound," attorneys warn, as federal agencies look to cut the size of their real estate footprint by as much as 50 percent under the Trump administration.