Real estate super apps: The latest way to monetize consumer data

Real estate super apps can reduce friction in the transaction process, but they can also make your service less transparent, America Foy writes.

Real estate has lost its way. It’s time to return to our North Star

Taking care of clients and prioritizing excellence is the path forward amid ongoing industry consolidation and upheaval, trainer Bernice Ross writes.

The follow-up mistake most agents make (and what AI won’t tell you)

Lead with consistency and authenticity to make your follow-up more effective and to ensure you're top-of-mind when it's time for a lead to transact, coach Darryl Davis writes.

You Could Get up to $100 in This Google Class Action Lawsuit

If you're an Android user or you've had an Android phone over the past nine years or so, listen up: Google just agreed to a $135 million lawsuit that you're likely a class member of. While the final payout is still up in the air, you could be entitled to up to $100. What is the lawsuit about?The law