More agents, less productivity. What brokerage data really shows

From agent movement to recruiting strategies, Courted’s Sean Soderstrom explains why most companies aren’t measuring what actually matters.

Why I use ‘coming soon’ and what it actually protects

When paired with clear rules, disciplined execution and a focus on maximizing buyer participation, coming-soon status becomes a powerful part of a larger strategy, new Inman contributor Linda Edelwich writes.

EXp’s acquisition of NextHome: Culture may be the deciding factor

Amid real estate industry consolidation, Michael Valdes writes, the true test of success is how well brokerages are able to combine cultures after a merger.

Don’t let corporate decisions turn into hostility toward agents

While real estate agents may hold different viewpoints on policy, coach Darryl Davis writes, let's not forget that we're all working toward the same goals.