From TikTok to memes, the battle over who shapes culture

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how quickly that can change.

Here’s a simple formula for building a healthy, thriving business

The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work.

How to stop real estate websites from stealing your clients

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads.

What is the Federal Reserve, and how does it impact real estate?

Improve your understanding of how broad economic factors impact the housing market with this Fed explainer from Jonathan Pressman.