Stage yourself to sell: Your personal brand toolkit

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you.

Can a $1 price tag get your lagging listing off the books? The Download

As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers.

The $12,000 monthly marketing spend you didn’t know you were wasting

Hidden costs are holding real estate marketers back — and most don't even realize it's happening.

100% commission, 110% support

Why industry perception of the 100% brokerage model isn’t reality.