5-second rule: What a homepage needs to make visitors stay

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture.

Stage yourself to sell: Your personal brand toolkit

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you.

Can a $1 price tag get your lagging listing off the books? The Download

As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers.

The $12,000 monthly marketing spend you didn’t know you were wasting

Hidden costs are holding real estate marketers back — and most don't even realize it's happening.