Knocking at your door: How social responsibility shapes culture

By embracing service opportunities, The Agency's Vice President of Vibes Makenzie Green writes, agents and brokerages can transform their professional influence into a force for meaningful change.

Facebook Marketplace: The effective tool most agents skip

Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform.

How AI is transforming the role of real estate reviews

While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come.

What a ’90s movie taught me about women in real estate leadership

"I'm right on top of that, Rose." Here's what "Don’t Tell Mom the Babysitter’s Dead" taught compliance officer Summer Goralik about leadership, trust and showing up for other women.