How to talk to the 71% of potential FSBOs who doubt their decision

Not everyone who's thinking about listing a home "by owner" is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you.

Create blockbuster listing videos with this AI stack for under $100

Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos and your voice into an emotional engine that makes buyers need the keys.

How empowerment builds profitable, culture-first brokerages

Treat real estate agents right, broker-owner Michelle Valverde writes, and results will follow, including brokerage growth and resilience.

Realtor.com parent Move raises quarterly revenue amid headwinds

Move Inc. grew revenue for the second-consecutive quarter, despite declines in lead volume and suppressed web and mobile traffic at Realtor.com, earnings data released Thursday shows.