Hex appeal: What whimsigoth means for fall listings

Whimsigoth is the rare viral trend that starts with a house. Here is how agents can use it this October, plus what changed at Google, Instagram and Facebook.

This agent hasn’t self-promoted since 2011. Here’s her secret

On this episode, Erin Bradley breaks down how real estate referrals follow impact, not effort, and shares the mindset shift that ends call reluctance for good.

Basis explained: The tax term every listing agent should understand

Basis is the unglamorous arithmetic that decides how much of your equity you keep when the tax man comes calling, America Foy writes.

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